As we are still on the countdown to the release of Bond 25: NO TIME TO DIE, I am taking a brief look at the James Bond movie posters. This time, we look at the artwork for the Pierce Brosnan years.
Interestingly, the poster for GoldenEye has many similarities to that of Licence to Kill. Darker background, Bond staring out at us, the two female leads, and a little action. Wisely, Pierce Brosnan is huge in the poster, making sure audiences knew that the new Bond was here. The gun is back at the chin in the classic pose too.
The action isn’t entirely clear, but Bond, Onatopp and Natalya are well presented.
Brosnan still has the name before the title, but in this design, everything is small print except the title.
TOMORROW NEVER DIES (1997)
This poster is much busier than GoldenEye, but retains the larger Bond image with the gun, and a good look at the female leads. The background reflects the topic of news and media and is a clever way of continuing to surround Bond with images from the action scenes in the film.
The black background returns, with all the cool, mysterious, dangerous connotations that it delivers. Michelle Yeoh has a gun across her chest near her chin to suggest that she is an agent too.
Like the previous film, Brosnan is credited before the title in the small print, but the title and logo for the film are dominant on the poster.
THE WORLD IS NOT ENOUGH (1999)
This poster is reminiscent of some of the Moore posters, with the images on the left and words on the right.
The focus is Bond staring out at us, but unusually he isn’t holding the gun up. Instead, the gun points down, with Sophie Marceau’s hand seemingly keeping it down.
Bond is flanked by the two main female leads and encircled by a what looks like a graphic of a map or design from a computer display. Perhaps this represents the world around him. Again the action is contained in this circle with loads of photographs from the film. It is also notable that there are multiple images of Bond on the poster, which doesn’t often happen.
Brosnan’s name is now located above the title graphic although again, the film title is given much more prominence.
DIE ANOTHER DAY (2002)
The DAD posters moved in a different direction again. This one retains Bond in a tux, with a gun, surrounded by the action scenes. In this one though the ice dominates the poster, suitable for a film that revolves around diamonds and an ice palace.
The biggest change though is that Bond is aiming and looking off to our left and is standing shoulder to shoulder with Halle Berry’s Jinx. This is a dynamic pose and of course is intended to boost Jinx as an agent like Bond. Indeed, there were initial plans to give Jinx her own film franchise. The action is difficult to see in the ice, but you can clearly see the main cast.
Interestingly, Brosnan’s name is above the title twice, and by using the vivid red against the ice, his name, the film title, and release date really pop.
This final poster is very different to all previous Bond films, and to the darker posters for Brosnan’s first three films. It was also the franchise’s 40th Anniversary, which itself was somewhat of a departure.
It’s a shame that Brosnan’s coolest poster (pun intended) was to be his last as 007.
My favourite? The World is Not Enough (with Tomorrow Never Dies a close second)
For my views on the posters for the other Bond movies, please see the links below: