Posters: Tone? Mode of Address? Colour? Composition?

Look at the four posters for superhero movies. They are all quite different - and deliberately so. Identify the "tone" of each poster. Serious? Comic? Light? Dark? Creepy? Exciting? Mysterious? Scary? Then think of the mode of address. Where are the characters looking? What difference does that make to your response? Why have they been … Continue reading Posters: Tone? Mode of Address? Colour? Composition?

How does this McDonalds ad generate a profit?

http://theinspirationroom.com/daily/2008/mcdonalds-reflection-in-australia/ Some possible answers, and in no particular order. It uses the iconic colours of McDonalds. The bold red and yellow colours are very recognisable in our culture, indeed, this branding makes it easier for customers to find a McDonalds branch, especially if they are in a new location.It uses the iconic McDonalds logo – … Continue reading How does this McDonalds ad generate a profit?