Avengers Endgame v The Force Awakens?

Two great posters – but with some similarities.

What are the similarities? Describe them using appropriate poster design language (layout, background, image, strapline, font, colours, lighting etc)..

Why are those features used?

https://media.comicbook.com/2019/04/avengehttps://media.comicbook.com/2019/04/avengers-endgame-dolby-1165441.jpegrs-endgame-dolby-1165441.jpeg

https://www.imdb.com/title/tt2488496/mediaviewer/rm527556608

UPDATE on 10 May 2019: have a look at the poster for ALADDIN – not only the composition but also the blue/orange colour scheme (again)…