Avengers Endgame v The Force Awakens?

Two great posters – but with some similarities.

What are the similarities? Describe them using appropriate poster design language (layout, background, image, strapline, font, colours, lighting etc)..

Why are those features used?



UPDATE on 10 May 2019: have a look at the poster for ALADDIN – not only the composition but also the blue/orange colour scheme (again)…

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